Here are five local public institutions in Los Angeles that are making significant investments in video production and visual storytelling:
- The Los Angeles County Museum of Art (LACMA) recently launched a new series of short films called "LACMA Unframed," which showcases the museum's collection and exhibitions through the eyes of contemporary artists and filmmakers. The films are available to view on LACMA's website and social media channels, and provide a fresh and engaging perspective on the museum's offerings.
- The Los Angeles Public Library (LAPL) has also embraced video production as a way to engage with patrons and promote its services. LAPL produces a variety of videos, from virtual tours of its branches to instructional videos on how to use its digital resources. These videos are available on LAPL's YouTube channel and are a great way for the library to connect with its community.
- The Natural History Museum of Los Angeles County (NHM) has also invested in video production as a way to share its collections and research with the public. NHM produces a range of videos, including behind-the-scenes looks at its exhibits and research, as well as educational videos on a variety of scientific topics. These videos are available on NHM's website and social media channels, and provide a unique glimpse into the world of natural history.
- The Los Angeles Unified School District (LAUSD) has also recognized the power of visual storytelling to engage and educate students. LAUSD has partnered with the American Film Institute (AFI) to create a series of short films that explore important social and cultural issues. The films are shown in schools throughout the district and provide a valuable learning opportunity for students.
- The Los Angeles Public Art Program (LAPAP) is another local institution that is investing in video production to promote public art and engage with the community. LAPAP produces a series of short films that highlight the work of local artists and the impact of public art on the city. These films are available on LAPAP's website and social media channels, and provide a unique window into the vibrant world of public art in Los Angeles.
It's exciting to see Los Angeles's local public institutions invest in video production and visual storytelling.
These investments not only support the city's creative economy, but also provide the public with valuable opportunities to engage with significant issues and ideas through dynamic visual mediums.
Want to Model These Successful Examples?
Here are some steps to take if you're a company that needs assistance planning and acquiring video.
Identify a need or opportunity for video production and visual storytelling within the mission and objectives of your organization. This could be a means of promoting your services, interacting with your community, or educating the public about crucial issues.
Create a plan for your video production efforts that includes a budget, timeline, and objectives. Consider the type of videos you wish to create (e.g., instructional, promotional, educational) and the method of distribution (e.g. on your website, social media channels, public screenings). Investigate potential vendors and partners who can support your video production initiatives. This may include local production companies, independent filmmakers, or video production agencies specializing in the type of content you wish to create. In addition, you will need to establish a team or working group within your agency to direct and manage your video production efforts. This team should include experts in video production, storytelling, and distribution, as well as those familiar with your organization's mission and objectives. Determine the budget and resources required to support your video production efforts, including any fees associated with hiring a vendor or partner. This could include the rental of equipment, editing and post-production services, and other support services.
Finally, collaborate with your vendor or partner to execute your video production efforts. This may involve collaborating on a video's creative concept, script, and storyboard, as well as coordinating its logistics and distribution. In conclusion, outsourcing video production can be a cost-effective and efficient method for your organization to produce high-quality videos that align with its mission and objectives. By following the steps outlined above, your agency will be able to utilize the expertise and resources of seasoned vendors (such as Goodsides) to create visually compelling narratives that resonate with your community.
At Goodsides, we recommend sourcing video with the experts. Get in touch to learn more and discuss concepts.