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Goodstorming: Tailored Video Storytelling for Public Agencies, Healthcare, Education & Cultural Orgs

Our custom video brainstorming for impactful, community-centric storytelling.
July 8, 2024
Goodstorming: Tailored Video Storytelling for Public Agencies, Healthcare, Education & Cultural Orgs

In today's digital landscape, video content is a powerful tool for public agencies, healthcare providers, educational institutions, nonprofits, and cultural organizations to connect with their audiences and drive social impact.

However, traditional brainstorming methods often fail to address the unique challenges and opportunities faced by these sectors.

Enter Goodstorming, a custom-tailored methodology designed to revolutionize video ideation and production for orgs dedicated to serving the public good.
Showing video concepts to a public agency representative
Our CEO brainstorming concepts with a member of a city's fire department.

What is Goodstorming?

Created by Goodsides (hence the name), Goodstorming is brainstorming for the social sector. It's a holistic approach that aligns creative processes with organizational goals, ensuring every video project contributes to a greater purpose.

This methodology empowers organizations to tell their stories authentically, engage their communities, and create lasting impact.

Why Goodstorming?

  • Tailored for Impact: Goodstorming is specifically designed for public agencies, healthcare providers, educational institutions, nonprofits, and cultural organizations. It takes into account the unique challenges and opportunities faced by these sectors, ensuring that video content is both relevant and impactful.
  • Data-Driven Creativity: Goodstorming leverages research and community engagement to inform the creative process. This ensures that video content resonates with target audiences and effectively communicates the organization's message.
  • Resource Optimization: Goodstorming emphasizes efficiency and resourcefulness, helping organizations maximize their impact within budget and time constraints.
  • Sustainability Focus: Goodstorming can incorporate sustainable practices into the video production process, aligning with the values of many public service organizations.

The Goodstorming Process:

It all starts with Vision Alignment, a deep dive into the heart and soul of an organization – its mission, values, and goals.

This isn't just a fact-finding mission; it's about uncovering the "why" behind the "what," ensuring that every video we create echoes the organization's broader vision.

Next, we embark on a Community Immersion. We roll up our sleeves and engage with the community that the organization serves, listening to their stories, understanding their needs, and capturing the essence of their lived experiences.

This empathetic approach allows us to craft narratives that are not just seen, but truly felt.

The third stage, Strategic Ideation, is where creativity and strategy collide. We gather a diverse team of thinkers to brainstorm video concepts that are innovative, culturally relevant, and resource-efficient.

Strategizing using a projection of data
Strategizing is the lynchpin of the methodology.

It's about finding that magical intersection where creativity serves a purpose, ensuring each video is not just visually stunning but also strategically sound.

For those organizations committed to a greener future, we offer an optional fourth stage called Dynamic Sustainability. We seamlessly integrate sustainable practices into every facet of the production process, from minimizing waste on set to utilizing energy-efficient editing techniques.

This eco-conscious approach not only reduces environmental impact but also strengthens the organization's brand as a sustainability champion.

The Goodstorming Process isn't just about making videos; it's about weaving impactful narratives that honor an organization's mission, community, and ethical commitments. It's about creating content that not only engages but also enriches the viewer's understanding and appreciation of the brand.

At Goodsides we tell stories, honor communities, and share visions. Goodstorming is one signature tool among many to achieve this.

Who Benefits from Goodstorming?

  • Public Agencies: Government agencies at all levels can use Goodstorming to create informative and engaging videos that communicate their services, policies, and initiatives to the public.
  • Healthcare Providers: Hospitals, clinics, and health organizations can leverage Goodstorming to produce educational videos that promote health awareness, disease prevention, and patient empowerment.
  • Educational Institutions: Schools, universities, and libraries can use Goodstorming to create videos that enhance learning experiences, promote educational programs, and engage students and faculty.
  • Nonprofits: Non-profit organizations can harness the power of Goodstorming to tell their stories, raise awareness for their causes, and inspire action from supporters.
  • Cultural Institutions: Museums, theaters, and cultural centers can utilize Goodstorming to create videos that celebrate their collections, promote events, and engage diverse audiences.

The Goodstorming Advantage

Goodstorming offers a unique advantage for public service organizations by combining creativity with strategic thinking. It empowers these organizations to create video content that not only informs and entertains but also drives meaningful change in their communities.

If you're a public agency, healthcare provider, educational institution, nonprofit, or cultural organization looking to elevate your video storytelling, Goodstorming is certainly worth consideration.

Contact Goodsides today to learn more about how Goodstorming can transform your video production process.