Incoming Significant Changes
As technology continues to advance and evolve, video production is likely to undergo substantial changes by 2023. In order to remain competitive and relevant, large institutions such as museums and universities will need to begin planning for these changes. The rise of virtual and augmented reality is anticipated to be one of the most significant developments in video production in 2023. With the advent of 5G networks and more advanced VR and AR technology, museums and universities will find it easier to create immersive experiences that enable viewers to explore and interact with their content in novel ways. For instance, museums could use VR and AR to create virtual exhibitions that enable visitors to explore ancient artifacts and works of art in ways that are impossible in the physical world. These technologies could also be used by universities to create virtual classrooms and lecture halls, allowing students to attend classes and interact with their professors from any location. The increasing use of artificial intelligence (AI) and machine learning is anticipated to be another significant change in 2023 video production.
As AI and machine learning technology becomes more advanced, it will become increasingly easy for museums and universities to create highly personalized video content that is tailored to the individual needs and preferences of their audiences.
For example, museums could use AI to analyze visitor data and create video content that is specifically designed to appeal to different age groups or interests. Universities could also use AI to create personalized learning paths for students, providing them with the information and support that they need to succeed in their studies.
Exciting New Possibilities
Overall, the future of video production in 2023 is likely to be filled with exciting new possibilities. As technology continues to advance and evolve, large institutions like museums and universities will need to start planning for these changes in order to remain competitive and relevant. By embracing new technologies like VR, AR, and AI, these institutions can create engaging and immersive experiences that will help them to connect with their audiences in meaningful and lasting ways.
Bonus! Ideas for Universities in 2023
Some possible ideas include:
First - A video that showcases the unique and exciting opportunities that are available to students at the university. This could include footage of students participating in internships, studying abroad, or conducting research with faculty members. The shot list for this video could include:
- Interviews with current students and faculty members
- Footage of students participating in internships or research projects
- Shots of the university's campus and facilities
- B-roll footage of students studying, attending classes, and participating in extracurricular activities
Second - A video that provides a behind-the-scenes look at the university's admissions process. This could include interviews with admissions staff and footage of them reviewing applications and conducting interviews with prospective students. The shot list for this video could include:
- Interviews with admissions staff and prospective students
- Footage of the university's admissions office and staff at work
- B-roll footage of students attending classes and participating in extracurricular activities
- Shots of the university's campus and facilities
Third - A video that features a day in the life of a current student at the university. This could include footage of the student attending classes, participating in extracurricular activities, and interacting with faculty and other students. The shot list for this video could include:
- Interviews with the student and other students
- Footage of the student attending classes and participating in extracurricular activities
- B-roll footage of the university's campus and facilities
- Shots of the student interacting with faculty and other students
Overall, these are just a few examples of fresh video ideas that universities can use in the coming months to boost enrollment and drive awareness about their institution. By creating engaging and informative videos, universities can attract the attention of prospective students in 2023 and help to showcase the unique qualities and advantages of their institution.
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We are ready for 2023 video campaigns with our institutional partners. Contact us to discuss future-proofing your public messaging.
