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Why Multimedia Translations in Healthcare Matter: Boosting Compliance and Patient Engagement

Tailored video productions enhance patient understanding and compliance, crucial for effective healthcare communication.
May 15, 2024
Why Multimedia Translations in Healthcare Matter: Boosting Compliance and Patient Engagement

Imagine a patient misunderstanding crucial health instructions simply because they were presented in a way that wasn't accessible. The stakes are high—miscommunication can lead to non-compliance, worsening health conditions, and even hospital readmissions.

The need for effective communication between providers and patients has never been more critical.

At Goodsides, we recognize the growing trend toward developing translation solutions that focus on improving patient experience by ensuring translations are not only accurate but also patient-friendly and easy to understand. This article explores this trend, its impact on healthcare compliance, and how Goodsides' video production capabilities can support healthcare providers in this endeavor.

The Trend Towards Multimedia Translations in Healthcare

The shift towards multimedia translations in healthcare is driven by several factors:

  1. Patient-Centered Care: There is an increasing emphasis on patient-centered care, which prioritizes the needs and preferences of patients. Multimedia translations, including videos and audio recordings, cater to diverse patient populations, enhancing their understanding and engagement.
  2. Health Literacy and Accessibility: According to a study by the National Assessment of Adult Literacy (NAAL), 36% of adults in the U.S. have basic or below-basic health literacy. Multimedia formats break down these barriers, providing clear and concise explanations through visual and auditory means.
  3. Technological Advancements: Advances in technology have made it easier to produce high-quality multimedia content. This allows healthcare providers to offer more dynamic and interactive educational materials.
Languages can be shown with heavy contrast on the screen with sizes that can be adjusted by the user. Not your typical captioned/subtitled video.

Boosting Healthcare Compliance Through Multimedia Translations

Effective communication is essential for ensuring patients adhere to their treatment plans and follow medical advice accurately. Multimedia translations can significantly boost healthcare compliance in several ways:

  1. Improved Understanding: Research from the Journal of Medical Internet Research (JMIR) shows that patients are more likely to understand and retain information presented in video format compared to text alone. This clarity reduces the likelihood of misunderstandings and errors.
  2. Engagement and Retention: A study published in the Journal of Visual Communication in Medicine found that video content can increase patient engagement by 74% and improve retention of information by up to 65%.
  3. Accessibility: Multimedia formats cater to patients with varying literacy levels and language proficiencies. Visual aids and simplified language ensure that all patients, regardless of their background, can access and understand essential health information.
  4. Cultural Sensitivity: Multimedia translations can be tailored to respect and incorporate cultural nuances, making the content more relevant and acceptable to diverse patient populations. This cultural competence enhances patient trust and compliance.

How Goodsides Can Help

At Goodsides, we specialize in creating high-quality video content tailored to the needs of our healthcare clients. Our extensive experience in videography, particularly in the healthcare sector, positions us uniquely to support healthcare providers in enhancing patient communication and compliance.

Here are some scenarios where Goodsides can make a difference:

Scenario 1: Educational Videos for Chronic Disease Management

Client: A hospital network aiming to improve chronic disease management among its Spanish-speaking patients.

Solution: Goodsides can produce a series of educational videos in Spanish, covering topics such as diabetes management, hypertension control, and healthy lifestyle choices.

These videos can include step-by-step instructions, demonstrations, and patient testimonials to enhance understanding and motivation.

Scenario 2: Post-Surgical Care Instructions

Client: A surgical center looking to improve post-operative care adherence among elderly patients.

Solution: Goodsides can create simple, easy-to-follow videos explaining post-surgical care procedures, such as wound care, physical activity guidelines, and signs of complications.

These videos can be designed with clear visuals and voiceovers to ensure elderly patients can easily follow the instructions.

Scenario 3: Preventive Health Campaigns

Client: A public health organization aiming to promote vaccination among diverse communities.

Solution: Goodsides can develop a multimedia campaign with videos in multiple languages, featuring culturally relevant messaging and visuals.

These videos can be disseminated through social media, community centers, and healthcare facilities to reach a broad audience.

ASL content can be live action or animated to fit different needs and demographics.

Bonus Section: Enhancing Communication Through ASL and Animated Content

In addition to traditional language translations, Goodsides recognizes the importance of addressing the needs of specific populations through innovative multimedia solutions. This includes American Sign Language (ASL) translations and animated content for younger audiences.

ASL Translations

Addressing the Deaf and Hard of Hearing Community: According to the National Institute on Deafness and Other Communication Disorders (NIDCD), approximately 15% of American adults report some trouble hearing. ASL translations are crucial for providing accessible healthcare information to the Deaf and hard of hearing community.

Goodsides' Capabilities: Goodsides can produce ASL-translated videos where a professional ASL interpreter conveys the content alongside visual aids. These videos can be used for patient education, appointment instructions, and procedural explanations, ensuring that Deaf patients receive the same quality of information as hearing patients.

Example Scenario: A healthcare provider might need a series of ASL-translated videos explaining the steps for managing a chronic condition like asthma. Goodsides can produce these videos, incorporating clear and engaging visual elements to enhance understanding.

Animated content is appealing since it doesn't look like traditional explainer or training videos. We can also trim down the durations for these and keep it simple using 2D styles.

Animated Content for Children

Engaging Young Patients: Children often require a different approach to healthcare communication. Animated content can make medical information more engaging and understandable for young patients, reducing their anxiety and improving compliance.

Goodsides' Expertise: Goodsides excels in creating animated videos tailored to children's needs. These animations can simplify complex medical concepts, making them more relatable and easier to understand.

Example Scenario: A pediatric clinic may need animated videos to explain vaccination procedures to children. Goodsides can create fun and informative animations featuring friendly characters that guide children through the process, alleviating fears and encouraging cooperation.

Partnering with Goodsides

Goodsides is available to healthcare providers through Group Purchasing Organizations (GPOs) or direct contact. Our team collaborates closely with clients to understand their specific needs and create customized multimedia content that enhances patient communication and compliance. We leverage our expertise in scriptwriting, producing, and editing to deliver compelling, high-quality videos that resonate with patients.


The trend towards multimedia translations in healthcare is transforming patient communication and boosting compliance. At Goodsides, we are committed to supporting healthcare providers in this journey by creating engaging, patient-friendly video content. Contact us today to learn how we can help you improve patient outcomes and enhance your communication strategies.

For inquiries or to learn more about our multimedia translation services, contact us today.