Reaching and empowering millions

our mission

We are here to amplify the impact of social change-makers. We partner with purpose-driven organizations to craft compelling narratives that inspire action.

Louis Easton

Co-Founder & CEO

Go boldly, be more visible. Because you're in the connect-by-video era.

Our Story

Before 2020, we witnessed a world where social sector organizations were rather disconnected and distant. Audiences were left underwhelmed and uninspired. We decided it was time for a change – a new era where these same institutions could shine. That's how we embarked on a mission to help them become better, bolder, more visible, and more engaging. Want more? See our timeline.

Why Choose Us?

Our Approach

Our values

Curate Down to the Pixel

We never sacrifice a video technique, angle, or style for an "easier" production. Every video second is our chance to masterfully curate the pixel, deciding with care where it goes next.

Give More Back

We are professionals who care about the environment, social equity, moving the needle towards more diverse representation, and giving (more) back to the communities we serve. We will reach greatness via good deeds.

Customer Service Behind Everything

In an age when automation and AI perform backend, programmable tasks, humans are what's left on the front end. Customer service is therefore how we will stand out and compassionately produce value. Exceptional service will move our art forward and give it air to breathe.

Leadership team

Co-Founder & CEO

Louis Easton

Public outreach expert with over 20 years in film and media production, Louis is an advocate for environmental issues and a connector across diverse cultures. He first dreamed up Goodsides back in 2016 while producing a PSA for the City of Santa Monica.

Co-Founder & Partnerships

Joseph Letke, MA

With 17 years' experience in impactful social sector campaigns, Joseph forges strong client partnerships and steers Goodsides' future with Louis. His creative leadership is informed by his training at CalArts.

Director of Photography

Uri Ruffin

Award-winning cinematographer with 20 years' experience crafting compelling stories through light and lens. Skilled in diverse production settings, including documentary, commercial, and narrative work.

Head of Post Production

Josh Hernandez

A seasoned editor with 15+ years crafting compelling branded content. Josh transforms client stories with technical mastery and a focus on audience engagement.

Industry thinking