Using Video to Empower Volunteers: LA County Library Case Study

LA County Library sought to bolster its volunteer program with compelling video content. Goodsides, a certified Social Enterprise, partnered with the library to create impactful training materials and a dynamic volunteer recruitment video.

What We Provided

• Dual-Purpose Video Production: In one efficient production day, we captured footage for both an in-depth training video and a volunteer recruitment mini-commercial.
• Strategic Storytelling: We worked with the library's Director to craft scripts that highlighted both essential procedures and the unique benefits of volunteering.
• Location Scouting Expertise: Our Director of Photography helped select the ideal filming location, enhancing the visual appeal and functionality of the videos.
• Social Impact Focus: Our Social Enterprise certification aligned with the library's commitment to community-driven service.

How We Helped Them Achieve Their Goals

• Streamlined Volunteer Training: The educational video provides a clear, engaging orientation for new volunteers, improving efficiency and knowledge retention.
• Increased Volunteer Recruitment: The dynamic mini-commercial showcases the rewarding aspects of volunteering, attracting a wider pool of potential candidates.
• Community-Focused Approach: The project underscored the library's dedication to volunteerism and community empowerment.

Key Takeaway: Video is a powerful tool for libraries seeking to optimize volunteer programs. Goodsides' expertise in storytelling, production, and social impact helped LA County Library achieve both practical and inspirational goals.