Editing

Tips on video editing techniques, transitions, and post-production effects.

Optimize Video Length for Platform

Optimize Video Length for Platform

Adjust the length of your video depending on where it's being published. Shorten for social media and extend for platforms like YouTube or your website.

For best results, research platform-specific best practices and use tools like Vidyard or Wistia for length optimization.

A/B Test Thumbnails and Titles

A/B Test Thumbnails and Titles

Experiment with different thumbnails and titles, then A/B test them to see which generates higher click-through rates and engagement.

For best results, use platforms like YouTube’s A/B testing feature or TubeBuddy to compare and analyze thumbnail and title performance.

Split-Screen for Comparisons

Split-Screen for Comparisons

Use split-screen visuals to compare before-and-after results or show two perspectives simultaneously.

For best results, use split-screen editing to show the impact of donations or simultaneous event coverage.

See tips from other categories

Leverage User-Generated Content (UGC)

Audience Engagement

Leverage User-Generated Content (UGC)

Encourage your audience to create videos featuring your brand, and integrate this user-generated content into your campaigns for authenticity and broader reach.

Use tools like Instagram, TikTok, and YouTube to promote UGC, and use platforms like TINT to curate and display user content.

Lens Flare Addition

Lens Flare Addition

Add a natural lens flare to give your shots a cinematic and artistic touch.

For best results, shoot towards the sun or a strong light source using an anamorphic lens.

Repeat Key Messages

Repeat Key Messages

Reinforce important points by repeating key messages throughout the script to ensure the audience remembers them.

For best results, use cue cards or teleprompter apps like PromptSmart to guide speakers in emphasizing important points.