Editing

Tips on video editing techniques, transitions, and post-production effects.

Optimize Video Length for Platform

Optimize Video Length for Platform

Adjust the length of your video depending on where it's being published. Shorten for social media and extend for platforms like YouTube or your website.

For best results, research platform-specific best practices and use tools like Vidyard or Wistia for length optimization.

A/B Test Thumbnails and Titles

A/B Test Thumbnails and Titles

Experiment with different thumbnails and titles, then A/B test them to see which generates higher click-through rates and engagement.

For best results, use platforms like YouTube’s A/B testing feature or TubeBuddy to compare and analyze thumbnail and title performance.

Split-Screen for Comparisons

Split-Screen for Comparisons

Use split-screen visuals to compare before-and-after results or show two perspectives simultaneously.

For best results, use split-screen editing to show the impact of donations or simultaneous event coverage.

See tips from other categories

Match Script to Visuals

Match Script to Visuals

Ensure that the script aligns with what’s shown on screen to create a cohesive and engaging experience for the viewer.

For best results, use Celtx or StudioBinder for pre-visualizing how the script will work with your visuals.

Natural Light Optimization

Natural Light Optimization

Maximize natural light by shooting during the golden hour for soft, warm lighting.

For best results, use a reflector to control natural light and fill shadows.

Start Small

Begin with a small project to understand the basics of video production. Focus on a 1-minute promo to test your team’s capabilities.

For best results, use your smartphone paired with a stabilizer like DJI Osmo Mobile. Free editing software like iMovie or DaVinci Resolve can help with post-production.